As it marks its 168th year of building better Philippines, BPI, one of the leading banks in the country today, formally launched its biggest flagship branch in Metro Manila to date—the BPI Shangri-la Shaw branch and Preferred Center in Mandaluyong City.
The new flagship branch follows the design of BPI’s other flagship branches in Ayala Insular and Makati Stock Exchange. BPI Shangri-la Shaw showcases the most modern and innovative designs that will complement the Bank’s aim to provide trusted financial advice, and seamless and convenient client experience.
President and CEO Cezar P. Consing said:
This new flagship branch, like similar ones in Metro Manila, represents how technology and brick and mortar can be combined to enhance the customer experience. Today’s Filipino customer wants and deserves more, and a modern branch like this one way that we can respond.
Shangri-la Plaza is a prime spot located in the heart of Mandaluyong and Ortigas, which is why it was chosen as the location of Northern Metro Manila’s first and biggest flagship branch. Mandaluyong and Ortigas are two of the biggest central business districts in the country. BPI St. Francis Shaw branch was relocated and named BPI Shangrila Shaw when the site of the old branch was sold to Shangri-la.
The branch is the first in Metro Manila to stay open from Monday to Sunday.
Enhanced customer experience
BPI Shangri-la Shaw houses the first multi-purpose Preferred Center, a venue for client engagement activities with facilities that enhance experience and deliver convenience and value to clients.
With this latest branch feature, BPI reinforces its commitment to enhance overall customer experience, both online and offline by providing easy access to relevant financial solutions for every Filipino.
Rally Jereza, Division Head for Northern Metro Manila Branches shared:
The two-floor multi-purpose events venue located in the branch’s Preferred Center is what makes BPI Shangri-la Shaw unique compared to the other flagship branches.
In line with its digitalization efforts, BPI also added an interactive self-service screen in the new branch. A large video wall also displays informational videos for clients.
Digitalization is about enhancing the client experience. This requires that we make the experience of our clients seamless as they move from physical branches to our digital channels, such as the mobile app and website. Our digital transformation journey allows for an omni-channel experience, with clients being able to start a transaction in one channel, and complete it in another, explained Jereza.
As for the overall branch design, the Bank drew inspiration from the map of the Philippines. The irregularly shaped ottoman seats at the center of the room represent the Philippine archipelago. The swirling lights in the ceiling evoke images of the Philippine climate and the ever-changing winds that sweep over the country.
BPI hopes to build a better Philippines through providing easy and convenient access to relevant financial and enhance overall customer experience in both online and offline channels.
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