Goldilocks, Philippine’s leading bakeshop, proudly hosts another cake decorating challenge today at Trinoma Activity Center.
The Intercollegiate Cake Decorating Challenge (ICDC) is renowned for being the only cake decorating competition in the country wherein students from across the nation compete head to head with their on-the-spot cake creations. Given the more challenging parameters of this year’s contest, teams will be given five hours to decorate three cakes with corresponding themes. This will give them a chance to win a baking showcase worth a quarter of a million pesos for their school, as well as P20,000 worth of Goldilocks gift certificates for the team itself.
As seen in the past, this highly innovative competition not only requires the technical know-how of cake decorating, but also the creativity, originality, and the imagination needed to produce marvellous and eye-catching cake designs. The ICDC will be judged by some of the best and brightest icons in the baking and design industry to select the winning team.
An exciting twist this year is the overarching theme, which is the fusion of the arts. This means that the competing teams will have to integrate the arts of fashion, culture, and painting into tyeir cake creations.
We set the theme of the ICDC to be fusion of the arts because we felt it was important to show that different types of art forms can come together, complement, and integrate with each other to form something unique and beautiful” noted Goldilocks Marketing Director Cherry Caluya.
Although this may seem like a difficult challenge, the competitors will not be left to their own devices. Prior to the competition, the teams attended workshops hosted by experts in the field of fashion design, sculpture, and visual arts.
We made sure to equip our competing cake decorators with different perspectives involving different fields of creativity” Caluya pointed out. “We want to highlight the fact that the intricate and highly expressive art of cake decoration can also be a platform for one’s passion and individual expression, much like any other form of art,” she further emphasized.
After a comprehensive deliberation from almost one hundred pre-judged entries, Goldilocks arrived with the top ten list of qualifying teams for 2017:
Technological University of the Philippines
Asian College-Quezon City
Pangasinan State University
Lyceum University-Laguna
St. Anne College of Lucena
Calayan Educational Foundation Inc.
West Visayas State University
University of Cebu
Western Institute of Technology-Iloilo
Gabriel Taborin College of Davao
The 11th Intercollegiate Cake Decorating Challenge will be held on February 18, 2017 in Trinoma Mall Center. Many more fun activities and attractions will begin at 10AM and lead up to the big event. For more information, visit www.goldilocks.com.ph, or follow @GoldilocksPH on Facebook and Twitter.
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