Jolina Magdangal advocates Tiger Biscuit’s #InnerStrength Campaign

Celebrity mom Jolina Magdangal supports Tiger Biscuit’s #InnerStrength campaign launched earlier at B Hotel in Quezon City.

In this fast-paced world, kids today juggle so many activities within and outside of their school.  Academics, sports, and social events demand a lot of their strength and stamina for the day.  But regardless of the generation, there will always be challenges for us parents in raising our children into well-adjusted adults.

Indeed, raising kids remain a difficult task.  Disgregarding generation, every parent needs to be more involved and proactive in developing their children’s well-being and character.  They need to ensure that their kids are raised the right way, not only with the appropriate nutrition, but with the proper values and mindset to understand the reality around them, and how to address the opportunities and challenges that they may face every day, and in the future.

That being said, Tiger is set to rally an army of moms and kids who can overcome from within, through a movement called #InnerStrength.

Showcase of Tiger Biscuit variants: Tiger Energy Chocolate and Tiger Energy Vanilla flavor

With the movement, Tiger hopes to teach parents about the importance of inner strength in children, and how this allows them to overcome challenges in life. It’s crucial to let kids know and understand that challenges help a person learn and grow.  The value of courage, humility, friendliness, resilience, and confidence will always see them through, especially as they grow older.

Mondelez Philippines Tiger Biscuit’s Brand Manager Kristine Enriquez says:

Today’s world presents many challenges that can break a child’s spirit.  With inner strength, they will be able to withstand more effectively every obstacle, and thrive.

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GENERATION OF TIGERS

Enriquez explained:

Kids these days also have many activities in school and outside of school, through extra-curricular activities like sports lessons, art classes, among others.  That’s why they need proper nutrition to face the challenges and seize the opportunities that come their way.

Tiger is not like any ordinary biscuit, it has wheat plus vitamins and minerals to help children get the proper nutrition they need.  Tiger biscuit is the better baon option for kids.

Armed with physical strength, children are better able to develop inner strength.   Well-nourished children are able to think, decide, and take action for themselves.  Enriquez also added:

It’s important for children to have the proper nutrition to face their day.  The more they’re nourished, the more they are optimistic and positive and see the brighter side of life.

MOM SUPPORT

Celebrity mom Jolina Magdangal supports the new brand purpose of Tiger Biscuit. Magdangal acknowledges the inescapable concern among moms in keeping their kids healthy and strong as they face their lives on their own school and explained:

Developing a child’s inner strength should start early.  This is the time when parents help shape the overall well-being of their child.  I think I’m not alone when I say everything matters when it comes to our children.  I want to make sure that my kids know that they have power over their mind, and whatever storms they go through, they can always reach deep down and find the inner strength to overcome them.  I’m happy that Tiger sets things in motion to give importance to it.   

When kids are healthy, they perform well.  They are able to learn more from their lessons and able to participate in a lot of different activities that help build their character.  A well-nourished child is a child beaming with inner strength.

Tiger considers that in able to have a radiant future for all, what the world need is to raise and nurture a new breed of resilient and confident children who can overcome challenges through inner strength.