Aiming to provide a bigger & better Christmas to everyone, LG combined Filipinos’ love for the holidays with the brand’s mission of always giving back to the community. LG Philippines outlined the various initiatives they have lined up for the holiday season and held a media launch earlier at One Canvas Events Place in Makati.
The first gift that LG has for the community comes in the form of its partnership with Netflix. During the event, Netflix unveiled the streaming service’s holiday film headliner, Klaus. The trailer for the destined Christmas classic, together with its behind the scenes footage, were all screened with the use of LG’s award-winning OLED TVs, the purchase of which comes with an accompanying gift of 6 months of Netflix.
Klaus, the headliner for Netflix’s holiday lineup, is an entirely 2D animated movie, a Netflix first, that harkens to the old Christmas shows we’ve come to know and love. Legendary actor J.K. Simmons provides the voice for the titular Klaus, a reclusive carpenter whom Jesper discovers living alone in a cabin, where he makes his own handmade toys. Like the movies of yore, Netflix hopes that Klaus becomes a Christmas tradition that’s destined to be replayed every holiday season for the years to come. LG also invited the Animation Council of the Philippines Inc. (ACPI) to share their thoughts on the use of 2D animation in Klaus, how LG OLED TVs are the best platform to view it on, as well as to discuss the state of the local animation industry as a whole.
As an early Christmas present for the organization, LG Philippines donated an LG TV. Recognizing the relevance of the CPI’s role in the local industry and how their influence shapes the evolution of picture quality:
“With LG, we guarantee an unparalelled, memorable cinematic viewing experience. Through continuous innovation, LG has been able to offer the best that technology has to offer, be it through our NanoCell or OLED TVs, or with the use of our ThinQ Artificial Intelligence. We want content creators such as ACP to have access to this technology so that they can pay it forward and share it with the community through their art.”
Graciously accepting the TV donation from LG, ACPI Executive Director Rene Misa shared:
“Working in the animation industry, innovtions in technology are important to us. To be able to compete with other animators from around the world, we need to be at the top. LG’s AI-optimized picture quality that boasts leading clarity, sharpens, details and brightness is as advanced as you can get. This really helps us in harnessing the best of our abilities.”
Another gift that LG has for the community during the holidays is the #ShareTheGoodLifewithLG campaign. As a way of giving back to the community, LG Philipppines has dedicated a portion of each sale of an LG product to go towards furnishing the children of Shelter of Hope.
Shelter of Hope children during the LG Netflix
More than that, LG has committed to donate an entertainment system and home appliances worth more than Php 1Million.
Shelter of Hope is currently building a new home for their resident children who are cancer patients and these gifts will provide much needed Christmas cheer. During the event, LG, Netflix and the members of the media, in the spirit of Klaus, also brought gifts and toys to five to the children of Shelter of Hope. Just like Klaus says, ” A true selfless act always sparks another.”
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