OPPO, the country’s leading mobile technology brand, organized a fabulous gala which was held last night at City of Dreams Manila to announce its partnership with the country’s model search franchise’s latest edition: Philippines’ Next Top Model (PNTM) – High Street.
OPPO x Philippines’ Next Top Model
OPPO’s Brand Marketing Manager Stephen Cheng proudly shared:
America’s Next Top model was a worldwide sensation that several countries had their own edition of the internationally renowned television contest. We are proud to be part of this show’s new Philippine edition. Like the brand’s collaboration with the team behind America’s Next Top Model, we hope to be just as successful here in the country.”
Cheng also added:
This is also an opportunity for us to show the other side of the OPPO brand which puts prime on fashion and lifestyle.”
To give you a recap, OPPO was the official partner of America’s Next Top Model (ANTM) Cycle 22, which aired in 2015. Contestants were given selfie challenges involving the camera features of the OPPO R7 and R7 Plus: Beautify, Double Exposure, and Panorama.
Jane Wan, OPPO’s Brand Marketing Director, believes that Filipinos are competent and has big potentials in the international modelling industry. Wan vows for OPPO’s continuous support and confirmed that we can:
“look forward to more fashionable events this year.”
While the phone for the upcoming PNTM cycle is yet to be revealed, OPPO announced that it will sign up the show’s top three models as online influencers.
OPPO Brand Marketing Manager Stephen Cheng (left) with TV5 President and CEO Chot Reyes (middle), PNTM Director Mike Sandejas (right) during the contract signing held during the partnership launch
OPPO Brand Marketing Manager Stephen Cheng (left) as he calls for a toast on #OPPOxPNTM partnership. In the photo: TV5 Network President/Chief Executive Officer Chot Reyes (middle), PNTM Director Mike Sandejas (right)
America’s Next Top Model premiered in May 2003, Tyra Banks, the show’s creator and executive producer, served as the head judge for 22 cycles. The model search aired semiannually until 2012, and then annually in 2013, the year British singer and actress Rita Ora replaced Banks as the head judge.
The Kapatid Network, which aired two seasons of Asia’s Next Top Model, announced auditions in early January this year after acquiring production and airing rights. Former Binibining Pilipinas-World Maggie Wilson will head the panel of judges that will choose the winner among 24 contestants.
Other judges will include Preview Creative Director Vince Uy, celebrity stylist Rain Dagala, and the Professional Model Association of the Philippines President RAF Kiefer.
Share your thoughts here, feel free to put your comments here...