Summer time is indeed the ‘playcation’ time for active kids like yours. This season is the best time to let them leave their gadgets and enjoy the heat of the summer while playing outdoors. Though I understand that some moms might be hesitant to allow their kids playing outdoors due to sweat and malodor, these can be the least of mom’s worries as Johnson’s is inviting moms and event dads to go out, be more active and bond over their very own Johnson’s Playcation!
Johnson’s Franchise Marketing Manager Bessie Campillo shared:
It is true—hindi lang laro ang laro. Johnson’s is a believer of playtime because of the multiple benefits it gives kids. More playtime has been proven to contribute to the overall development of kids as they become more resilient, socially intelligent, confident, and physically strong. As a way for us to demonstrate our support for playtime, we are launching the Johnson’s Active Kids Playcation campaign—encouraging parents to spend more time with their kids through active playtime. “
Johnsons’ places a focus on active play to ignite their imagination, develop their social skills and process emotions, and become more resilient and confident because of the strong bond they develop with their parents during playtime.
And as an avenue for more imaginative play, they built and Active Kids Playcation playground equipped to further imaginative and active play among kids:
Imagine & Seek where children use their imagination and thinking skills to replicate and image using just rubber mats.
Johnson’s Playcation
Fireball Away challenges a child’s balance, agility and cognitive skills by dodging “fireballs” to get the other end of the platform without falling
Dragon Maze fuels a child’s sense of motivation to win by collecting all hidden items within a specific amount of time.
Little Builder’s City encourages the use of imagination and creativity by allowing children to design and build their own fortresses.
Johnson’s commits to build more communities in enhancing child’s overall development. As such, you may bring your kids at SM Southmall starting today until tomorrow and allow them to experience those different play pods. Oooppps, admission is free!
It is important that we create safe spaces that will encourage children to play and use their imagination. By ensuring that they have this opportunity, experiencing the optimum benefits of play is just at their arm’s reach,” shared Michael Santiago of Philippine Toy Library, a non-profit organization that transforms idle spaces in communities into fun and educational play areas for the benefit of children who they consider as the reason why they exist.
There’s no doubt about the benefits imaginative play can give to a child’s growth. The parents’ role highly affects how the child perceives play so it’s crucial for them to provide children with the necessary props aid in their imaginative play, plus it’s a great bonding experience!
Make playtime more enjoyable and worry-free for parents with the Johnson’s Baby Active Fresh and Shiny Drops products. Keep your kids smelling fresh despite the summer sweat with the Johnson’s Active Fresh Shampoo and Johnson’s Baby Active Fresh Bath. Meanwhile, girls can keep their hair shiny as ever despite the heat of the sun with the Johnson’s Baby Shiny Drops Shampoo and Conditioner.
Again, don’t keep play at bay this summer! It’s time for more playcation! Visit www.facebook.com/JohnsonsBabyPhilippines to know more updates on Johnson’s take on play.
Johnson’s Active Kids Products
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