Long before social media haven’t dominated the marketing arena yet, showbiz personalities, celebrities and other prominent figures used to be the lone influencers. These personalities are better known as ambassadors or endorsers. They represent the brand either exclusively or non-exclusively through a signed memorandum of agreement. These celebrity brand ambassadors or product endorsers go for […]
12 Must include items in an influencer brief
Influencer marketing agencies do not usually provide a clear information about the campaign they carry out. As a result, most of these campaigns have failed or become unsuccessful. In this article, I’ve enumerated the items to be included in preparing for an influencer brief. What is an influencer brief? An influencer brief is a document […]