Taiwan Excellence Campaign 2017

Taiwan Excellence marks four years of bringing quality products to the Filipino household 

Now on its fourth year, the 2017 Taiwan Excellence campaign is showcasing more than 50 products after Taiwan reaffirms the strength of its trade relations with the Philippines.  This aims to promote Taiwan’s leading brands which proudly earned the Taiwan Excellence seal.

Ranging from about 52 accredited brands, it is sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and was organized by the Taiwan External Trade Development Council (TAITRA).  TAITRA has actually expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.

Most of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer, Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from  MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker  and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.

Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.