Established in Japan in 1899, Yoshinoya has been considered as the largest Japanese fast food chain of gyudon (beef bowl) restaurants which pioneered its branch at the Nihonbashi Fish Market in Tokyo. Due to Great Kanto’s devastating earthquake, the Japanese restaurant moved to the new Tsukiji Fish Market, Tokyo in 1926.
In 1952, the fast food chain opened its first branch that operates within 24 hours. To gain more from the business, the food store restructure its business platform from a self-employed restaurant to a stock company after six years.
From its million-dollar sales in 1965, the Japanese food store extends its operation in other Japan areas and had its first franchise outlet in Shinsaibashi after three years.
In 1975, the gyudon restaurant finally opened its first store in the United States and in the Philippines in 2001 (Metropoint Mall, Pasay City) where they immediately launched the Yoshinoya Express Delivery (YED) after a year.
How Yoshinoya got its name
From Yoshino’s former town in Osaka Prefecture, its– Eikichi Matsuda, got its name from “YOSHI” means ‘old’, “NO” means ‘field’, and “YA” means ‘house’ in Japanese.
The “bull horn”, Yoshinoya’s legendary logo, was designed by the founder himself, which originated from the initial letter of its English name “Y”. The rope surrounding the horn represents “Yokozuna” as a winner in Japanese sumo-wrestling and the “Yokozuna” quality of food as well. The surrounding rope consists of 27 rice grains and the whole logo boasts that Yoshinoya sells the “best beef bowls”.
Yoshinoya Gyudon Beef Bowl
To date, it has 11 branches and continually blowing up its fast food chain stores locally and globally.
Yoshinoya SM Megamall Branch
Miss Earth visits Yoshinoya SM Megamall
Miss Earth Philippines recently made a visit at Yoshinoya SM Megamall and tried its tasty Japanese meals.
Miss Earth Philippines visits Yoshinoya SM Megamall
I have tried Yoshinoya menus too from my previous visits at the food chain and I can say that the good taste and quality remains the same:
Tempura
Mandarin Orange Ice Cream
Gyudon with Green Iced Tea
Yoshinoya Tempura Bento Meal
You may visit the following branches available now near your location:
SM Megamall, SM North EDSA, Fairview Terraces, SM Fairview, Glorietta, Mall of Asia, SM Manila, Valero, SM Southmall, SM Cebu Seaside, and SM City Cebu.
Yoshinoya is just fast food where I live, but it looks like they have more restaurant type food there in the philippines.
This is a very informative post. I have tried Yoshinoya and it is good for quick Japanese fast food. Thanks for sharing.Your pic look so delish.
I have to Yoshinoya once located in Mall of Asia. I could totally say that they have great food and services. Plus, the cost is very affordable!
This all looks so incredible. I don’t know of any good Japanese restaurants around here, but I might have to start searching for options! Just looking at these pictures has me craving Japanese BIG TIME right now!
This all looks so delicious! Makes me want to hop on a plane right now to go get it! lol
Your dishes are always well prepared and looks incrediblely good. Thank you for the guidance I feel like a confident chef after reading each time.
It is truly an incredible place. I don’t think just for Filipinos! Yummy!
I tried Yoshinoya many times and it is a value-for-money kind of meal. This is considered fast-food in Japan, but the Yoshinoya foods in Japan is waay better than in Manila.
Yoshinoya look the great food chain, the shred food looks delicious, the post is very much informative…..
Most of this food looks very different than what I normally eat. I would love to try it.
Yum all of these selections look amazing. I love Japanese food, one of my favorite cuisines.
Wow, this looks awesome I used to live near Sasebo as a kid and we loved the fish markets. I can’t wait to go back.
Yes please, all of this food looks incredible! I would gobble this right up.
I wish we had Yoshinoya here in Canada where I live, that would be amazing, looks soooo good.
Gosh! Those dishes look delicious, I would love to try them
All of this food looks absolutely delicious!! I am always a big fan of anything tempura and that looks especially crispy and light on the shrimp. yum!